The ROX 01 starts at AED 250,000 in the UAE, with most new cars listed between AED 257,000 and AED 265,000. The ROX Adamas costs AED 280,000 to 350,000, depending on whether you take the Couch 7-seater, the First Class 6-seater or the Royal Edition.
Both are range-extended electric SUVs from the Chinese maker ROX Motor. Two electric motors drive the wheels, a 56.01 kWh battery gives the 01 a 235 km electric range, and a 1.5-litre turbo petrol engine stretches the combined range to 1,115 km.
Below you get the price of every seat layout, the specs behind the price gaps, the down payment each price needs and the showrooms that sell the cars.
ROX prices by model & seat layout
The cheapest new ROX is the 7-seater ROX 01 at AED 250,000, and the most expensive is the Adamas Royal Edition at AED 350,000.
| Model & layout | Price (AED) | What you get |
|---|---|---|
| ROX 01, 7-seater (2-2-3) | 250,000 to 265,000 | Three seats in the third row, King-size bed mode |
| ROX 01, 6-seater (2-2-2) | 262,000 to 265,000 | Ventilated second-row seats with an 8-point massage |
| ROX Adamas Couch, 7-seater | 280,000 to 300,000 | All-Terrain Edition with air suspension |
| ROX Adamas First Class, 6-seater | 290,000 to 310,000 | Executive Luxury Edition with two zero-gravity seats |
| ROX Adamas Royal Edition | 330,000 to 350,000 | The most lavish interior in the range |
The tailgate kitchen bar, 270° awning and roof luggage rack are dealer accessories sold on top of these prices.
ROX 01 or Adamas: which one to pick
The Adamas costs at least AED 30,000 more than the matching ROX 01 layout, and the extra money buys suspension and off-road hardware rather than extra length. Both cars share a 3,010 mm wheelbase and a 5,295 mm body.
Pick the ROX 01 if:
- you want the lowest entry price, which is AED 250,000 for the 7-seater
- you want individual second-row seats for under AED 265,000
- most of your driving is on tarmac, since the 01 already has adaptive damping and a 190 km/h top speed
Pick the Adamas if:
- you drive on sand or rough tracks and want 272 mm of ground clearance and 770 mm of wading depth (both measured in lift mode)
- you want to power appliances, because its 5.7 kW V2L output beats the 01’s two 2.2 kW outlets
- you want the longest range, at 1,226 km against 1,115 km
Only the 7-seaters fold into King-size bed mode, and that applies to both models.
ROX 01 specs
The ROX 01 pairs a 350 kW electric system with a 1.5-litre turbo range extender and goes from 0 to 100 km/h in 5.5 seconds.
| Spec | ROX 01 |
|---|---|
| Motors | Front 150 kW (340 N·m), rear 200 kW (400 N·m) |
| Total output | 350 kW, 740 N·m |
| 0 to 100 km/h | 5.5 seconds |
| Top speed | 190 km/h |
| Battery | 56.01 kWh |
| Electric range (WLTC) | 235 km |
| Combined range (WLTC) | 1,115 km |
| Fuel tank | 70 L, 95-octane petrol |
| AC charging | 7 kW, 8.6 hours from 0 to 100%, CCS Type 2 port |
| V2L output | 2.2 kW in the trunk, 2.2 kW outside |
| Length x width x height | 5,295 x 1,980 x 1,869 mm |
| Wheelbase | 3,010 mm |
| Curb weight | 2,735 kg |
| Screens | 12.3″ instrument panel, 15.7″ central, 15.6″ rear entertainment |
| Seats | 7 (2-2-3) or 6 (2-2-2) |
Standard equipment includes adaptive cruise control, a 360-degree camera, blind spot monitoring, a panoramic sunroof and a trailer package.
ROX Adamas specs
The Adamas adds long-travel air suspension, a lift mode and a 1,226 km combined range to the same 3,010 mm wheelbase.
| Spec | ROX Adamas |
|---|---|
| 0 to 100 km/h | 5.5 seconds |
| Combined range (WLTC) | 1,226 km |
| Length x width x height | 5,295 x 1,985 x 1,856 mm (length includes the spare tire) |
| Wheelbase | 3,010 mm |
| Suspension | Long-travel closed air suspension with adaptive damping |
| Ground clearance | 272 mm minimum in lift mode |
| Approach, breakover & departure angles | 27.5°, 24.6° & 27.9° |
| Maximum wading depth | 770 mm |
| V2L output | 5.7 kW |
| Seating | 6-seater Executive Luxury Edition or 7-seater All-Terrain Edition |
| Cabin highlight | Two zero-gravity seats; one-touch King-size bed mode in the 7-seater |
| Body strength | Over 87% high-strength steel, 159,730 N roof crush resistance |
Down payment & finance on a ROX
UAE banks finance up to 80% of a car’s value over a maximum of 60 months, so the minimum down payment on any ROX is 20%.
| Car price (AED) | 20% down (AED) | Financed (AED) | Principal per month over 60 months (AED) |
|---|---|---|---|
| 250,000 | 50,000 | 200,000 | 3,333 |
| 265,000 | 53,000 | 212,000 | 3,533 |
| 300,000 | 60,000 | 240,000 | 4,000 |
| 350,000 | 70,000 | 280,000 | 4,667 |
Interest comes on top of the principal shown. Banks also cap total monthly debt repayments at 50% of your income, so the principal alone on a AED 265,000 ROX 01 means an income above AED 7,100 a month before interest and any existing loans.
Most banks ask for an Emirates ID, a UAE residence visa, a UAE driving licence and a salary certificate or three months of bank statements showing salary credits.
Costs beyond the sticker price
A ROX adds a handful of costs on top of the quoted price, and the biggest one is VAT if the quote leaves it out.
- VAT: ask for a written quote that shows the final price with 5% VAT included. On AED 265,000, 5% is AED 13,250.
- Accessories: the kitchen bar, awning and roof rack are priced separately by the dealer.
- Home charging: a 7 kW AC charger fills the 56.01 kWh battery in 8.6 hours, and charging is optional because the petrol range extender covers longer trips.
- Registration & insurance: both are separate costs on top of the sticker price.
- Service: ROX service centres are in Dubai and Abu Dhabi, so a car based in another emirate means a longer drive for each service.
Where to buy a ROX in the UAE
Futures Trans Motors is the exclusive ROX agent in the UAE, and its showrooms and service centres are the source of GCC-spec cars.
| Location | Type | Address |
|---|---|---|
| Sheikh Zayed Road, Dubai | Showroom | Umm Al Sheif |
| Deira, Dubai | Showroom | Joud Hotel Building, Al Maktoum Road |
| Marina Mall, Abu Dhabi | Showroom | Ground floor |
| Umm Ramool, Dubai | Service centre | Street 912 |
| Musaffah, Abu Dhabi | Service centre | Building M14-4, 44 Al Bees 4 Street |
The Sheikh Zayed Road branch and the service centres answer on 800 769 823, and the Deira branch on +971 4 884 9069. Send a test drive request with your name, phone number and preferred showroom.
Ask each showroom for the price of the exact seat layout you want, because the 6-seater and 7-seater are quoted separately.
Used ROX 01 prices & Chinese-spec listings
Used ROX 01 listings start around AED 150,000, and most 2025 and 2026 cars sit between AED 195,000 and AED 240,000. A 2025 car listed near AED 195,000 sits more than AED 60,000 below the current price of a new ROX 01.
Classified sites also show “new” ROX cars at AED 180,000 to 215,000. These are mostly Chinese-spec cars from trading companies, and some are marked export-only. They are not the GCC-spec cars the distributor sells, so the lower price reflects a different car, not a discount.
Before paying a deposit on any listing, ask three things:
- Is the car GCC spec or Chinese spec?
- Does it come with a UAE warranty and a service contract in writing?
- Is the seller the official distributor or a trading company?
Is a ROX worth the price?
The ROX 01 is the better value of the two at AED 250,000 to 265,000, and the Adamas is worth AED 30,000 or more extra only if you will use the air suspension and ground clearance.
What you get for the money:
- six or seven seats with a flat floor through the whole cabin
- a 235 km electric range with a 1,115 km combined range behind it
- 350 kW of output and a 5.5 second 0 to 100 km/h time
- adaptive cruise control, a 360-degree camera and three screens as standard
What to weigh against it:
- ROX is a young brand, with only two service centres in the UAE
- resale values are still forming, because few ROX cars have changed hands
- the accessories that make the car a camping vehicle are extra
Owners in Dubai and Abu Dhabi are close to a service centre. Owners in the northern emirates or Al Ain should price the longer trips into the decision.
FAQ
How much is the ROX 01 in the UAE?
The ROX 01 costs AED 250,000 to 265,000 new in the UAE, depending on the seat layout. The 7-seater starts at AED 250,000 and the 6-seater at AED 262,000.
How much is the ROX Adamas in the UAE?
The ROX Adamas costs AED 280,000 to 350,000. The Couch 7-seater is AED 280,000 to 300,000, the First Class 6-seater is AED 290,000 to 310,000 and the Royal Edition is AED 330,000 to 350,000.
Is the ROX 01 a hybrid or an electric car?
It is a range-extended electric SUV. Two electric motors drive the wheels, the battery gives 235 km of electric range, and a 1.5-litre turbo petrol engine extends the combined range to 1,115 km.
Can I finance a ROX with a bank loan?
Yes. UAE banks finance up to 80% of the price over 60 months, so the minimum down payment is 20%. Monthly repayments across all your debts cannot exceed 50% of your income.
Where can I buy a new ROX in the UAE?
Buy through Futures Trans Motors, the exclusive ROX agent, at its showrooms on Sheikh Zayed Road & in Deira in Dubai and at Marina Mall in Abu Dhabi.
Why are some new ROX listings priced below AED 230,000?
Most of them are Chinese-spec cars from trading companies, and some are marked export-only. They are not the GCC-spec cars the distributor sells, so the lower price reflects a different car.
Which ROX models have 6 or 7 seats?
Both do. The ROX 01 comes as a 7-seater (2-2-3) & a 6-seater (2-2-2), and the Adamas comes as the Couch 7-seater & the First Class 6-seater.
Key takeaways
- Decide on a seat layout first, because it sets the price: 7-seater from AED 250,000, 6-seater from AED 262,000.
- Work out your 20% down payment and check that the monthly principal fits within half your income.
- Request a test drive at a Futures Trans Motors showroom and ask for a written quote with VAT, registration and accessories on separate lines.
- Compare the quote with any used or Chinese-spec listing only after confirming the spec, warranty and seller.
